Last weekend the winner in the box office was not the big guns or special effects; but rather young doomed loved scored big at the box office. “The Fault in Our Stars” earned $48.2 million at North American theaters between Thursday night and Sunday, and it did so simply through word of mouth and social media postings. "In fact, 20th Century Fox spent less than $30 million on marketing, or half of what studios typically spend to introduce a summer film," added http://www.nytimes.com.
It seems that we all still love a good story and teen audiences are no exception to this rule. A solid story coupled with a fresh-faced young cast and the eternal theme of doomed love all came together to create a huge buzz. Great reviews for the film and the film's stars did not hurt either. Just as "Love Story" scored a generation ago, so too did this "The Fault In Our Stars." Does the enduring timeless success of "Romeo and Juliet" ring a bell? We always root for doomed love. This film is no exception to the rule.
"Instead, Fox relied heavily on Twitter, Tumblr, Instagram, Facebook and YouTube to cultivate ticket buyers for this little tear-jerker that could, which cost just $12 million to make," added The New York Times. “Our campaign was all about igniting the core audience of teen girls and fans of the book with a lot of early engageable content that went viral very fast,” said Marc Weinstock, Fox’s president for domestic marketing."
“The Fault in Our Stars,” is the heartfelt poignant story about two teenagers who fall in love while battling cancer, which was adapted from John Green’s best-selling book of the same title. The story stars newscomers with nothing to offer but their charm, youth, and fresh-faced appeal. This is not a Jennifer Lawrence science fiction "Hunger Games" franchise film; but rather, a tragic love story that follows the same formula as "Love Story" did a generation ago.
"Warner Bros., by contrast, threw everything it had at “Edge of Tomorrow,” a science-fiction film starring Tom Cruise and Emily Blunt that cost $178 million to make. But a full-frills marketing and publicity campaign could not overcome a stubborn marketplace suspicion that “Edge of Tomorrow” was skippable: Ticket sales totaled $29.1 million, a gloomy total for such an expensive picture," added The Times.
"That box-office result was not even good enough to beat the second weekend of Disney’s “Maleficent,” which took in about $33.5 million to place second behind “The Fault in Our Stars.” “Maleficent” has taken in $127.4 million in North America and an additional $208.1 million internationally, according to Rentrak, which compiles ticketing data. Warner noted that “Edge of Tomorrow” performed substantially better overseas, where ticket sales have so far totaled about $111 million," according to the article.
“Edge of Tomorrow,” which received very strong reviews, could still chug its way to respectable ticket sales with strong word of mouth, a continuing marketing push and the lack of new spectacle-style movies over the next two weekends," added the report. “I really believe in the movie and the campaign, and I think we’re going to have very strong legs,” said Sue Kroll, Warner’s president for worldwide marketing and international distribution. “We are in it for the long haul.”
The sweet, poignant film "The Fault In Our Stars" was directed by Josh Boone. The book that bears the same title was a huge hit with the teen crowd, generating more than 11 million copies in print worldwide. "The film stars Shailene Woodley, a fast-rising young actress and Golden Globe nominee (“The Descendants”), and its screenwriters, Scott Neustadter and Michael H. Weber, are also on a roll," added The Times.
"If Hollywood is about chasing what works, then the success of “The Fault in Our Stars” will most likely swing attention to smaller stories rooted in real life. In recent years, efforts to bring in a young female audience have turned to the fantastical: sullen vampires (“Twilight”) and dystopia (Katniss Everdeen and her “Hunger Games” compatriots)," according to the article.
Fox for one is already at work on a film adaptation of another novel by Mr. Green, “Paper Towns,” a mystery set in high school, adds The Times. Staten Island film fans you can see "The Fault In Our Stars" Staten Island theaters. Check local listings for showtimes. This is one three hanky film you will not want to miss.