Skip to main content
  1. Life
  2. Careers & Workplace
  3. Jobs

The facts, benefits and realities of marketing

See also

Fact: "If you don't market your business, you won't have one," says Bill McBean in his book, The Facts of Business Life.

He goes on to explain the following benefits and realities of marketing.

Benefits of Marketing:

  • Marketing lets prospective customers know that your company exists and what you do.
  • Marketing allows you to shape customer perception of your company.
  • Marketing differentiates your business from your competitors.
  • Marketing allows a business to deliver your "why buy here" and "why buy now" message.
  • Marketing helps your company capture market share and maintain success.
  • Marketing enables you to develop brand recognition and expand your product lines.
  • Marketing can help reinforce, or shore up, your business's reputation.
  • Marketing enables your company to protect itself from competitors by promoting a competitive edge or advantage they can't duplicate.

Realities of Marketing:

  • Everyone in the company has to have marketing in his or her job description in one form or another and be able to delivery on the business' marketing promise, one customer at a time, and every time.
  • All the various elements of marketing -- advertising, public relations, community activities, and others -- are useful tools, but they must be coordinated if your marketing is to be as effective as possible.
  • As an owner, you have to make sure your company's marketing efforts, message, and -- especially -- money are clearly aimed at your target market.
  • It is essential for you to keep up with the market, if not be on its leading edge, as well as be able to "read the tea leaves" to predict which products will be "hot" and which will cool off in the future.
  • Everything you do in marketing must be designed to attract the customer, sell the customer, or keep the customer-- that's why your business exists.
Advertisement

Life

  • Dead babies found
    Seven dead babies were found in Utah resident Megan Huntsman's old home
    Video
    Shocking Discovery
  • Kendall Jenner
    Get the Coachella looks: Kendall Jenner’s nose ring, green hair and edgy nails
    Camera
    Coachella Look
  • Dog's Easter basket
    How to fill your dog’s Easter basket with the perfect toys
    Easter Basket
  • Rabbit owners
    Bringing home the bunny: Important information for rabbit owners
    Camera
    7 Photos
  • Haunted island
    The world’s most haunted island may soon be the most haunted luxury resort
    Haunted Resort
  • Sunken ferry
    Search continues for missing passengers after a ferry sinks off the South Korean coast
    Video
    Sunken Ferry

Related Videos:

User login

Log in
Sign in with your email and password. Or reset your password.
Write for us
Interested in becoming an Examiner and sharing your experience and passion? We're always looking for quality writers. Find out more about Examiner.com and apply today!