Remember the good old days when there was Myspace AND Facebook? Yeah, who would think that Facebook would be the reigning social media king?
You can’t ignore the fact that Facebook is a marketing dream. Setting up a page for your non-profit or business is simple and rather inexpensive. You can easily link all your other social media sites and especially your website to your Facebook page.
Because of these links, you can post your most updated blogs, article or news events. But cutting and pasting your most recent posts may not be the best and most effective way of reaching your Facebook followers. After all, isn't the whole point of “sharing” and “liking” a post is to get your followers to act and click on the related link?
Let’s be honest, we don't want to read on Facebook, we want to scan. We won’t read a full post, not unless it is something we’re interested in. We certainly won’t want to read a post that we can easily read on the website (and know that it already exists). The point being, Facebook writing should be interesting, brief and to the point.
Yes, all marketing writing should be this way, but Facebook puts a spin on this type of writing. It can be a challenge to write a Facebook post for your page or website, but it can be fruitful. Here are 3 main things to keep in mind:
- Determine who your targeted audience is and align your message to speak directly to them. If your non-profit animal shelter is looking for young adults to sign up and volunteer at your next pet fair, then your message should be short and sweet. Make your plea sound fun, yet rewarding. Remind your readers how important their assistance is to your cause.
- Encourage engagement by asking a question or open a platform for discussion. The best way to make sure your followers are reading your posts is by getting feedback in the form of “likes” and “comments.” Again, this doesn’t have to be a long winded post, just ask your followers what they think. Maybe your arts organization is looking to collect art supplies – you could ask your followers to post pictures of themselves holding a sample of their artwork.
- Speaking of pictures, make sure you use one. Whoever said “a picture speaks a thousand words” was right. What a whole paragraph of words can say, a picture can say in a blink of an eye. Grab your followers with a vibrant, clever image of your post. If your cancer charity is looking for participants for your next 5K, think about using a picture of runners wearing hula skirts or super hero outfits. Make the most of your image to get followers to read and click back to your website.
Along with these three tips, your Facebook content writing should be kept under 300 words and try to make spaces or small paragraphs on your post. Try to limit your post to one link and make sure it works correctly. And most important, have fun getting creative with your language and tone. This may be the only place where your charity or business can let its hair down.