It's only a DVD quality copy of Sylvester Stallone's 'The Expendables 3' that has been illegally downloaded nearly 200,000 time in the past day, but it's still enough to give Lionsgate studio pause. The main reason is that the target demographic that downloads illegal movies are young males, and those are the ones that flock to the action pics.
'The Expendables 3' is slated to premiere on August 15, so by then the amount of time the film will be illegally downloaded will be many millions. Lionsgate has yet to issue a statement so it's rather unclear where the source came from. You can be sure they've been in contact with the authorities to find out where the leak originated.
Of the nearly 200,000 downloads, nearly one quarter of those are in the U.S. But as there are programs that can create hidden proxy servers for users, those numbers will never be accurate. Back in 2011, producer Nu Image filed a copyright infringement suit against more than 23,000 BitTorrent users claiming that they had illegally downloaded the original 'Expendables' film.
The successful franchise continues this time starring Sylvester Stallone, Jason Statham, Antonio Banderas, Jet Li, Arnold Schwarzenegger, Dolph Lundgren, Kelsey Grammar, Terry Crews, Mel Gibson, Wesley Snipes and Harrison Ford. So you know with a cast this size, the budget (not to mention ego value) is considerable so the fears of losing audience members to illegal downloading is valid for the studio. However, many times, people want to have the theater experience with an action film like this and see it in high quality. I'd much rather see it on my 4K Sony in blu-ray than a DVD screener.
The franchise has consistently churned out another sequel in the series every two years beginning in 2010 and it's kept on track this year. While some members of the cast have changed, Stallone has been the mainstay which has taken in nearly $600 million.