As America got fatter, the revenue from this industry grew proportionally. That's great news for investors and purveyors in the business; it is not such great news for the overall population.
In a 2013 survey conducted by the American College of Sports Medicine, a few of the top fitness trends for this year and beyond were not surprising at all.
- Use of home and gym personal trainers is on the rise
- Body weight and strength training are becoming more popular
- Core training is becoming a priority
According to Fitness for Weight Loss, more than 45 million Americans belong to a gym or fitness club. The most popular gym workouts are walking, running, weight lifting and swimming. Having all of the equipment in one place is why people generally go to the gym instead of working out at home.
However, having a home gym is no longer out of financial reach for the average exercising consumer. The volume of exercise videos, television workouts and home equipment is now affordable and generally portable. Even our video game consoles offer workout and sports options.
Some of the more popular home equipment, like the Stairmaster, Elliptical, and Schwinn exercise bike, never seem to go out of style. There is a constant influx of new versions of these exercise marvels, however certain brands continue to stay on top.
The all-time favorites at the gym are the treadmill and strength training machines.
In the southeast, like Florida, water and outdoor sports top the charts while exercise classes at the gym remain popular in our four-season states. Southern California loves outdoor bicycling, surfing, volleyball and paddle boarding -in addition to being gym-goers.
Some of the most popular exercise classes are yoga, spin and aerobics. Zumba has become an extremely popular workout and is still topping the charts. It's fun, ambitious and claims to burn well over 400 calories in an hour. The P90X has brought out the competitive-bootcamp spirit in the younger set.
Wherever your location, if you're thinking about starting a business in this industry the outlet looks great.
There will always be a demand for services and destinations for exercise. Research the current supply and demand of your market and carve out that niche that is not being addressed or poorly done. You could be the proud owner of Danny's Home Gym in your garage or more. The trend for fitness is not going away anytime soon.