Eternal Swyft combines lyrical depth with raucous beats, delivering equal parts professor and Hip Hop hits. Mainstream publications have ignored requests to blacklist Swyft and his message. Publications like XXL Magazine and Hip Hop Weekly in 2013 as well as the self proclaimed “Worlds Most Dangerous Site”, Allhiphop.com via their “Breeding Ground” section have provided a forum for his sonic wordplay.
National college and commercial radio have also aligned to support the first single “The American Dream.” The video has caught on internationally and has garnered attention from Germany and Turkey. These outlets have driven his album “Plan B”, released in mid-2012 to many downloads by by ravenous truth seekers, and now the message is taking on a life of its own.
"Listeners", as his fans and supporters are commonly called, are buzzing about the coming rise of Eternal Swyft. Live shows complement the digital message and opportunities have come in spades. While he will always snatch opportunities like he has, opening for various members of Wu Tang as well as Eminem protégé’s “Slaughterhouse”, Eternal Swyft sets his sites higher for 2014, attempting to accomplish a wealth of collaborations in tandem with releasing a multitude of new music to increase awareness of his movement.
Eternal Swyft is working on a new album project called "The Calling". The project will involve a 3-music video trilogy and it will be out this summer. Rapper Big Pooh of Little Brother is featured on Eternal Swyft's street single "Fall or Fly" ft. Aness. In addition, Warner Bros/Rock Ridge rock group members Matt Geronimo and Danny Aguiluz are featured on upcoming new singles by Eternal Swyft titled "Seize The Night" and "Just like You (Monster)."