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The evolution of the sweatshirt

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The evolution of the sweatshirt is nothing less than remarkable. The LOFT shows this evolution with a new line of sweatshirts that make the bland, gray garment of out childhood pale into obscurity. No longer colorless, baggy and totally utilitarian, the sweatshirt has emerged with chart-topping looks.

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At the LOFT, you’ll find sweatshirts with lace insets at the front, at the back, and at the sleeve. Necklines have been embellished with faux pearl and rhinestone clusters and sparkly rhinestones with tiny black beads. Sweatshirts are colored, textured, cropped and styled to bring the next generation of a fashion favorite to your wardrobe.

Dress your sweatshirt up by pairing it with a gold and white leaf pencil skirt and pumps or down with skinny mid-rise denim and an oversized duffel bag. Whatever you choose to do, the evolution is evident as we cheer on the newest looks for fall.

The LOFT suggests wearing your new sweatshirts anywhere but pilates. Take one alone anyway for the early morning ride to the gym or to dress up for work after a shower. They’re great chill-chasers and fill the bill for campus, corporate casual or busy-day wear.

View the slideshow for a selection of new sweatshirts at the LOFT.

You’ll also want to shop the LOFT’s Plan Ahead Event with 50% off styles to wear now and later. These pieces transition effortlessly into fall and beyond and, at 50% off, you can afford to stock up on all your favorite styles and colors for myriad coordinating and contrasting career and casual looks.

The selection is excellent, the looks soft and on-trend, and the prices very right for budget-conscious shoppers.

To see the complete selection of sweatshirts or to place an order online, visit the LOFT’s website.

The LOFT is located at 100 Columbiana Circle and 470-9 Town Center Place in Columbia.

As always, maximize your style and minimize your spending~

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