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The Egg & I opens in Austin, plans more restaurants in area

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The Egg & I hatched its first Austin restaurant Monday. But it won’t be the only one for too long.

The new location is at the Walmart-anchored Northcross retail center, which is on West Anderson Lane near Burnet Road. Tom Allen, regional director of operations for The Egg & I, says four more restaurants are planned for the Austin area over the next three years. Sites for those locations haven’t been announced.

“Austin’s demographics appeal to The Egg & I Restaurant and present a breakfast-and-lunch opportunity we look for in every market we enter,” Allen says.

The Egg & I restaurant on Anderson Lane is the 51st restaurant in the company’s chain. The company aims to have 200 locations nationwide by 2017. Each restaurant measures 3,500 to 4,000 square feet and has about 25 to 30 employees, Allen says.

The expansion into the Austin market is being backed by The Egg & I franchisee Mac Haik, best known to Central Texans for his car dealerships. Haik is the restaurant chain’s largest franchisee, with locations in San Antonio, Houston and other cities; he owns The Egg & I franchise rights for most of Texas. The Egg & I is based in Lone Tree, Colo.

The Egg & I serves breakfast and lunch from 6 a.m.-2 p.m. Monday through Friday and 6 a.m.-2:30 p.m. Saturday and Sunday. The menu includes omelettes and other egg dishes, pancakes, waffles, French toast, salads, sandwiches and soups.

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