They say that one of the best ways to create a successful business is to launch a product that fulfills a need. If you are a makeup artist or beauty lover you probably have a problem with storage. After awhile you accumulate quite a few products. How many times have you purchased a product only to discover that you already had it and forgot about it because you could not see it? If you have a lot of makeup you need to be organized and able to see your items. There is a solution to this problem and eDiva has come to our rescue!
eDiva is the clear, acrylic makeup organizer that helps you coordinate your beauty products and ensures that it is beautifully displayed. KC Bulatao is the creator of eDiva and a professional makeup artist. Bulatao a Philippines native with her husband and business partner Aaron Samsonoff are based in Victoria, British Columbia, Canada. KC shares with me how she executed her idea for eDiva to solve her storage problems and ours.
Q: How did you come up with the idea for eDiva?
KC: Sharing the bathroom with my husband my makeup was starting to take over. I like my makeup to be organized and easy to find. I had purchased these containers from some of the big retailers, but they were made of cheap plastic and would fall apart. When I found an acrylic container the drawers were hard to open and close, and they would eventually break. I would talk to my friends and other women and they would tell me their frustration with finding a good quality makeup organizer that was also affordable. That’s when I decided that I need to create and design my own beauty organizer, the eDiva.
Q: Was it easy to find a manufacturer to take the idea for eDiva and make it into a finished product?
KC: It was a long process to find a manufacturer to help us in developing the eDiva to our standards. I would send them the specifications and drawings for the eDiva, and we would receive back cheap versions of our product. It was quite frustrating. Part of my goal in designing the eDiva was that it had to be constructed with high quality acrylic to ensure that it was durable. The drawers had to open and close easily and it had to have curves, like a woman. The eDiva has rounded curves because I wanted it to look sexy and not just a big square box.
Q: How is the eDiva makeup organizer different from others on the market?
KC: Here is what differentiates eDiva from other organizing systems:
- eDiva makeup organizers are made of high quality, thick, durable and clearest acrylic available
- eDiva blends seamlessly and displays beautifully on any counter or vanity
- eDiva features 5 or 6 levels so that you can easily spot your items and avoid clutter
- Dividers are provided so that you can separate your makeup into various storage compartments
- Larger drawer on the bottom is provided to hold nail polish or hair products.
- eDiva is space-efficient and has curved corners for an aesthetic appeal.
- eDiva has plenty of room to store and organize your entire makeup collection, jewelry or other items.
- Two size options offered, “The Duchess” 5 drawer and “The Princess” 6 drawer
- eDiva has sturdy and durable easy sliding drawers
- Easy to clean and maintain
- One-year, money back guarantee
- Same day shipping availability
- Products are insured to arrive undamaged and are replaced by the company, if damaged
- eDiva offers outstanding customer service
- Monthly payment options available
- Videos available on www.ediva.com to help you customize your eDiva organizer
Q: Is the eDiva storage organizer easy to maintain and keep clean?
KC: It is very easy to clean. We recommend that you use a damp cloth with water. Do not use any chemicals or abrasives on your eDiva. If you store your eDiva in the bathroom and if water or soap splashes on it, it is easy to clean.
Q: You currently offer eDiva on your website. Are there plans for eDiva to go into retail stores?
KC: No, there are no plans to go into major retail stores at this time. We are working to increase our online presence before we expand into brick and mortar stores or kiosks.
Q: What other products are you launching?
KC: eDiva will be launching a line of makeup brushes and makeup bags in a month. When I travel I’m very organized and I like to have my makeup items and brushes stored separately. Our brushes are pink and colorful and very good quality. You don’t have to spend a fortune to have good quality brushes or makeup bags. We will also have special promotions, such as when you buy an eDiva we will offer a makeup bag and a set of makeup brushes along with your purchase.
I recently launched our Favulash human hair eyelashes also. I wear eyelashes every day and as a proud Filipina I named my eyelashes after the awesome beaches in the Philippines. Our human hair lashes are exceptional and we offer ten styles such as the “Bohol, Borocay, Puerto Princesa, Amanpulo, El Nidon, Camiguin, Pagudpud, Siargao, Davao and Cebu.”
Here in Canada eyelashes are very expensive, but in other countries like Hong Kong, Japan and the Philippines they are very affordable. The more eyelashes that you buy at eDiva, the better the savings. If you’re an eyelash girl you’ll love the quality. You don’t have to spend a lot of money to get well made, premium eye lashes. I don’t feel complete until I have my eyelashes on. You can purchase our eyelashes through the Favulash website.
Q: What is your inspiration as a young female entrepreneur?
KC: I’m 22 years old and my family inspires me. I come from a family with very humble beginnings in the Philippines. I’m fortunate to have met my husband and business partner, Aaron. I relocated to Canada and knew that I had to believe in myself. I encourage others to believe in themselves and that they can do anything they want to do. I have a lot of determination and I encourage others not to give up and keep going even if it doesn’t go right the first time.
My goal was to always have a line of beauty products and I now have that. I want to help women feel and look beautiful. I encourage women to pursue their dreams and goals
As women we can do anything!
eDiva acrylic organizers make great Valentine’s Day, Mother’s Day, birthday, anniversary, holiday or Christmas gifts. Pick up one or several for yourself or a special individual to ensure your beauty products are organized and elegantly displayed!