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The dress that launched a career

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This January is the 40th anniversary of Diane von Furstenberg’s wrap dress. Von Furstenberg did not invent the ‘wrap dress’ which could be described as a public bathrobe. She did, however, turn it into a fashion icon that is uniquely American. She is quoted in the WWD article "Fabulous and Forty: DVF’s Wrap Journey" by Marcy Medina, as saying that the design happened by accident. It was a very auspicious accident for the young designer. It propelled her at the age of 26 into the upper echelons of the fashion world. In 1976 she appeared on the cover of the March issue of Newsweek wearing her signature wrap dress. Von Furstenberg’s wrap dress first appeared on the fashion scene in 1973 and is still a wardrobe staple. First ladies, rock icons, actresses, and businesswomen of all ages wear it. It is said that every generation reinvents fashion. Diane von Furstenberg reinvented the wrap dress for her generation and future generations of stylish women.

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