The Doors had set fire to the summer of love, 1967. Thanks to the foresight of Elektra Records owner Jac Holzman and the editing expertise of The Doors’ producer Paul Rothchild, the single edited version of Light My Fire had been burning up radio airplay and the charts and was receiving requests to play on teenage music oriented shows, such as American Bandstand, and the short lived Ricky Nelson variety show “Malibu U“ (the show only was on the air the summer of 67). On August 25th The Doors appeared in a filmed segment for “Malibu U”.
The film clip is an almost literal translation of the lyrics. It starts with a burning house and then cuts to The Doors playing their instruments on or around a vintage fire truck. Already at this early stage of The Doors career Morrison was growing tired of the performances for this type of show and didn’t show up for the filming, so The Doors recruited guitarist Robby Krieger’s fraternal twin brother, Ronnie to stand in for Jim. In the video, during the wide shots showing the band, you see “Jim” only with his back to the camera. Morrison was later convinced to film his portion of the song so you see him only in cut away close-ups that were later inserted into the video. The Doors had filmed the segment at the Leo Carillo State Beach near Malibu, California.
Source: The Doors FAQ by Rich Weidman
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