The publisher and developer suffered a short-term set back with the title delays, but said franchises like Watch Dogs and The Division are pillars for Ubisoft as the industry heads into the next generation of console gaming.
In a statement to its shareholders on the day Ubisoft postponed the release of Watch Dogs and The Crew, the company said:
“Our long-term goal is to win the next generation. The tough decisions we took to fully realize the major potential of our new creations have an impact on our short-term performance, but we are convinced that, longer term, they will prove to be the right decisions both in terms of satisfaction for our fans and in terms of value creation for our shareholders. We are building franchises that will become perennial pillars of Ubisoft’s financial performance.”
The short-term impact of the decision to postpone not only drove Ubisoft shares to plummet by as much as 32 percent, as reported by Bloomberg, but also may have an effect in the launch sales of the Xbox One and PlayStation 4.
Lewis Ward, a video game research analyst with IDC, told the BBC that hardware sales for Sony’s and Microsoft’s next-gen consoles could be pushed back a bit by the delay of Watch Dogs, as the game would have likely driven console-game bundle sales right at launch.
However, Ward said he believes Ubisoft made the correct move in delaying the title if something is indeed glitchy or off-balance, and that the developer can still pull of the game they’d hoped for.
Watch Dogs and The Crew will now hit shelves in the spring of 2014 as Ubisoft said they needed more time to polish and refine the game to ensure the highest-quality gaming experience possible.