One of the trickiest things for a salesperson is getting past the gatekeeper. Also known as a receptionist this person can be helpful or harmful. The harmful receptionist is better referred to as a Deceptionist. The deceptionist is the gatekeeper that filters all calls going to a particular executive or to the company as a whole but does so in a negative way. While a receptionist is a great asset to the person they are serving by keeping down the number of needless interruptions the deceptionist creates ill-will.
The term deceptionist refers only to gatekeepers that lie or openly deceive. Administrative Assistants that provide honest information are building relationships. These are the ones that will provide information such as “I’m really sorry, but we do not take phone solicitations” instead of “you can leave a voice mail message” (knowing it will never be returned).
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