Many major social media platforms rely on Cloud computing to bring success in their different execution strategies. Social networking platforms introduce security, scalability and high performance by including the features of Cloud services.
Social networks have evolved in recent years in becoming an integrated platform for various purposes and utilities of individuals as well as companies, with a variety of applications. From being just an online social hub for friends, social networks now work as a component of authentication as well as for establishing authority.
Cloud computing assists social media platforms to efficiently connect modules of social networks on various websites. Cloud services possess an advanced feature of providing most secure, flexible and customized service of various computational peripherals be it hardware platform or a stand-alone software program, in a more abstracted manner. This allows social networks to use these features in order to develop a stable platform for serving and entertaining different users, while maintaining a level of security to restrict various issues like identity theft.
Social Media, as we all know and can see it by ourselves from this infographic, requires computational resources for processing large volume of data and information. Since cloud computing has been introduced with the same intent, a fused product of both the technologies assists in smoother processing of data for enhancing user experience on Social media.
From an organization's perspective, a blend of social media and cloud computing helps them analyze their reputation and their customer's expectation from them. Most of the organizations which understand the importance of online presence create their company profile on social media and make use of integrated cloud services to understand the behavior of visitors on their page. Analysis about the popularity of their services and consumers feedback about the same can be conducted using various reputation management tools like Naymz. Generally, these tools make use of cloud services along with various social media factors to compute the statistical data so as to present to the concerned authority for analysis and study.
Different marketing campaigns are also conducted using social networks, nowadays. The analysis of success rate and ROI of these campaigns can also be conducted using an integrated environment of social media and cloud computing. Cloud based tools integrated with the social network data provide a more accurate insight about the campaign, conducted by the organization for detailed study of their marketing efforts. The customer retention rate, click through rate, number of impressions of the advertisements etc. can be analyzed by the concerned person in terms of calculated values. Social networks make use of these integrated cloud based computing tools for the purpose of realizing the value of the investment made over social media campaign.
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