While pilot season hasn’t even wrapped up yet, The CW is thinking ahead…way ahead.
Today the network revealed it had given the early thumbs up for its top trio of performing shows to return during the 2013-2014 season. While the renewals are by no means a surprise, the fact The CW decided to make the move three months early speaks volumes.
By renewing “Arrow,” “The Vampire Dairies" and “Supernatural” the network is telling would-be advertisers they have their house in order for the fall and should be any company’s “go-to” network for young viewers.
A breakout hit of the 2012-2013 season, “Arrow,” gave The CW its best series premiere numbers since 2009 and currently is the network’s most watched series with 4.3 million viewers. Meanwhile “Supernatural” saw a major bump in viewers thanks to its Emerald Archer lead-in and has risen 15 percent year to year in viewers and 10 percent in the 18-34 demo. Rounding out the trio, “The Vampire Diaries” stands as the network’s most watched in the all-important 18-34 demographic as well as a major player in the social media universe.
In a statement CW topper Mark Pedowitz praised the group and explained how they fit right into the network’s plans for growth.
“We said last year that one of our goals was to establish building blocks to grow on, and now with our new hit Arrow and fan favorite Supernatural on Wednesday night, and the continued success of The Vampire Diaries on Thursday, we’ve been able to do that.”
Still though the network has a number of choices to make in the coming months in terms of their other regular series including “Hart Of Dixie,” “Nikita” and “90210.” It is expected that one or two of those established programs could be canceled to clear the way for new pilots. Yet, their fate rests very much in the hands of the network’s current freshman class of “Beauty and the Beast,” “The Carrie Diaries” and the upcoming “Cult,” which are currently all wild cards.
The CW will reveal their full 2013-2014 fall schedule this May in New York.