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The Creative Coalition Celebrates The Launch of Big Air Studios at Sundance 2014

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Day two of the 30th anniversary of Sundance and events are in full swing. Hollywood has descended upon Park City and Rock & Reilly’s has proved to be the place to be. Last night The Creative Coalition hosted a launch party for Big Air Studios there.

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The Creative Coalition is a very important organization with a powerful board of artists for the charitable and educational purposes of bringing together entertainers to learn about pressing issues so they can better inform and influence the community and nation. Most recently, The Creative Coalition and WWE launched “be a STAR,” a multi-platform, nationwide anti-bullying alliance.

Guests included Leah Thompson (Actor/Producer/Director), Tim Daly (“Private Practice”), Evan Handler (“Californication”), Richard Schiff (“The West Wing”), Richard Kind (“Argo”), Robin Bronk (CEO of The Creative Coalition), Michael Arrieta (CEO of Big Air Studios) and other Indie leaders celebrated keeping warm with “Brownie Brittle” cocktails created by Sheila G.

Big Air Studios is a next-generation film distribution company employing new technologies to market and sell films more efficiently and more profitably. Through it's proprietary technology platform developed in partnership with Oracle, Big Air is the first distributor to leverage Big Data, direct marketing, direct commerce and other advanced applications to transform the way consumers find, discover, purchase and experience filmed entertainment.

Rock & Reilly’s Park City (The L.O.R.E. Group) will be hosting a full slate of events during The Sundance Film Festival and is home of The Hollywood Reporter Studio, presented by American Airlines. Later in the evening, leading hospitality company, The ONE Group hosted an after-dark dance party “For ONE Night Only,” at Rock & Reilly’s, partnering with the Gansevoort Hotel Group.

Follow #THRSundance to keep up with all festivities during Sundance at Rock n’ Reilly’s.