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The Craigslist ad that sold a 1996 Nissan Maxima… To Nissan

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Although Ikonic Films probably intended to launch a viral video with their advertisement for a worn-out 1996 Nissan Maxima, chances are they couldn’t have guessed Nissan would step up with an offer to buy it. Thanks to the vulture-like draw of successful viral marketing, that’s exactly what happened. Complementing the video, which really deserves the cinematic designation of being a “short film”, a masterfully crafted Craigslist ad inadvertently proved the punch line to its own joke: This “pavement-yacht” may actually have appreciated in value over the years.

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