The Coachella Valley Music and Arts Festival has been held in Indio, California, the Mojave desert, since 1999. It has become such a media event, it is hard to believe there is anyone out there who has not yet been to it. But of course, that is impossible, yet this is the power of the media.
More than anything though, Coachella has become a fashion hotbed for the California look. The easy, breezy, famously laid back California style. But Coachella adds whimsical and dressed for desert heat.
The booties and shorts look, although in existence before as a matter of practicality as desert wear, is now a trendy look all over the world, and Coachella was the venue from whence it sprang.