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The cinema brings out a star-studded guest list

Talent and beauty alike crowded the Red Carpet at Urban Zen in Greenwich Village on an evening filled with enchantment. It all took place on April 18, 2014, in unison with the Tribeca Film Festival which is currently underway in New York City.

Karen Elson, Heather Graham, Elettra Wiedemann, Karolina Kurkova and Anja Rubik attend the IWC Schaffhausen and Tribeca Film Festival "For the Love of Cinema" private dinner at Urban Zen on April 17, 2014 in New York City.
PMc

It is easy to see why IWC Schaffhausen's "For The Love Of Cinema" drew so much attention. Some of the biggest names in Hollywood participated in this philanthropic celebration of film. There were close to 100 notable guests, film industry professionals with a huge influence and a mix of celebrities. Robert De Niro, Whoopi Goldberg, Heather Graham, Susan Sarandon, Patrick Stewart, Olivia Palermo, Karolina Kurkova, Carmelo Anthony and Karen Elson, were just some of the distinguished individuals seen arriving on the Red Carpet.

Entertainer of the evening was Grammy Award-winnning artist, Estelle. She lit up the room with some of her most treasured hits including 'American Boy' to which many in the audience got up and danced to. She also debuted one of her newest singles off the soon to be released album she just finished.

Socializing continued endlessly as Whoopi and Susan seemed to chat the night away, lovebirds were seen out on the balcony getting cozy such as actor James Marsden and actress Bérénice Marlohe, while Karolina was enjoying the sweet desserts tempting her tastebuds.

The theme of the gala event was what was the most important reason for throwing a bash this big. IWC Schaffhausen is committed to supporting young, talented filmmakers on their journey to recognition. The company is the official 'Festival-Time' Partner of the Tribeca Film Festival in New York City. They are honored to be organizing this for a second successful year. The luxury Swiss watch manufacturer developed the event with the theme of "For The Love Of Cinema". The company has even created its own IWC Filmmaker Award which is a strong testament to its continued passion for the art of filmmaking and the creativity of those that pursue their dream in this industry. This year, they presented the award to Jay Dockendorf. His film project, “Naz + Maalik,” left a most distinct impression on jury members Georges Kern, CEO of IWC Schaffhausen, Beth Janson, Executive Director of Tribeca Film Institute®, Paula Weinstein, Executive Vice President of the Tribeca Film Festival, and last year’s award winner, Jeff Malmberg. The film tells the story of two Muslim teens hustling the streets of Brooklyn on a hot summer day– when their secretive behavior unwittingly lands them into the crosshairs of the War on Terror. “Jay Dockendorf really understands how to address his audience’s intelligence, and his artistic interpretation of reality is outstanding,” said Georges Kern, explaining the jury’s choice. “His sensitive take on the realities of life left a lasting mark on us all, and we look forward to seeing more films with his signature.”

Not only does IWC Schaffhausen promote emerging filmmakers here in the United States, but they are also playing a strong role in a number of film festivals being held in Beijing, Dubai, Zurich and London. Those who were interested in competing for the this coveted award were invited to submit their scripts for the IWC Filmmaker Award in advance. Those whose innovative artistic approach impressed the jury made it to the short list. Jeff Malmberg, who won last year’s IWC Filmmaker Award for his documentary “Teatro,” had this to say: “Winning the IWC Filmmaker Award has helped me continue essential work on my second film, which would not otherwise have been possible. One of the issues with filmmaking is the incredible amount of time it all takes. The IWC award gives filmmakers the time they need to tell their stories the right way.”

It is all about pushing your passion to the limit, enjoying the films that are offered at Tribeca Film Festival and celebrating the glitz and glamour of all that accompanies the world of film.