Lord Neil Gibson is a Las Vegas based businessman who conducts operations through his corporation LNBG LLC, which is directly involved in several high-profile development projects on an international scale. Gibson has a long history of utilizing strategic partnerships, creativity and access to investment capital successfully in order to achieve project completions where others have failed, and create both profits for shareholders and jobs for citizens of the developed areas. While there will always be debate as to the pros and cons of any development project, Gibson has shown an obvious interest in blending philanthropy and business across the spectrum of most projects his companies have been involved with. His motivations are to both make money and improve the lives of those touched by the impact.
Analysis of the business and development deals that Lord Gibson has been behind over the past decade easily illustrates that his motivations are positive, yet Gibson has found that the internet can be exploited to create a very different appearance. After several court filings and complicated legal battles, Lord Gibson found himself on the favorable end of court decisions against a rival businessman named Nick V. Fleming, who has since begun to utilize the internet and the exploitation of search engine positions in order to create a negative image of Gibson. While the legal implications of "slander" are best decided by government courts, the court of public opinion is easily manipulated to look any way that a savvy internet marketer desires. Fleming went to work creating hundreds of spaces on the internet that will be picked up by search engines like Google when a person searches for "Lord Neil Gibson" or associated versions of his name. Through this type of tactic, search results appear as though there is an overwhelming negative image associated with Gibson, even though the facts are being distorted, or completely falsified. Most searchers will never read past the headline, and Fleming understood this well enough to exploit search engines results in his favor.
Negative publicity is damaging to the reputation of a business person, in most cases representing the single element that decides if a deal can be made. When researching the character of a person you are interested in doing business with, search engines like Google have become the mainstay and source for most information. The one important fact that most researchers forget is that Google does not verify the facts, it simply presents the results that match keywords in the search. Google is not a source for truth, but is instead a source for anything attached to specific words, even if that information is completely false. If you know how to put something on the internet, you can be assured that Google will pick it up.
Lord Neil Gibson is proactively attempting to stop Nick Fleming from continuing to spread conjecture, speculation, opinion and untruths regarding his reputation through legal channels and through open and transparent dialog as to the specifics of his business projects with reporters and business groups. His development projects in Nevada like Saber UPA will create opportunity and jobs for local Las Vegans, and provide an overall benefit to the Las Vegas community. Gibson has created two websites of his own which can be reached by clicking Lord Neil Gibson or Lord Neil Benjamin Gibson which serve as to being the source of actual news and information regarding him, his companies and his business dealings. One can also find company associated websites for LNBG LLC, Saber and RRR as to providing legitimate information regarding ongoing project news.