As a massage therapist, you're used to working your magic on clients, easing tension in their muscles so they can move through the day with a relaxed body. Your massage business logo should ease potential clients' minds about your business, in much the same way. For that reason, you may want to consider trademarking that logo. Is this a step you should take? Here are some things to consider:
Your logo is yours. Given you created the logo yourself (or had it professionally created), and didn't copy the logo from another business, it's yours. The only proof you need of this is using it. Therefore, it's a likelihood that you may never run into any issues with another person or business entity making use of the same logo. However, it's very important that you understand the fact that your logo is only protected in this way in your area and within your industry . . . that is, unless you trademark it.
Your business brand. Today's marketing expert understands the importance of branding. As a massage therapist, you are responsible for being your own marketing expert. That means you must approach the business side of your venture with branding in mind. A brand gets its value from being the only of its type--an original, uniquely identified with the business it represents. Needless to say, if some other massage therapist in a neighboring county, or an unrelated business (a salon, for example) in your own county, adopts your un-trademarked logo, then your brand's strength is automatically diminished. The only way to protect your logo (and ultimately your brand) is to trademark it.
Your right to legal action. In the case that another party uses your logo without your permission, you want to have the right to take legal action against that party and get what's due to you, right? When you trademark your massage therapy business logo, you are in effect reserving that right. This means that if anyone else uses your logo, you can file a trademark infringement lawsuit to recover money, and may even be able to file criminal charges against the logo thief. Now, that's protection!
The cost of trademarking. Although there are some very clear benefits to trademarking your logo, it's also worth noting that the trademark application process requires an investment of your time and money and you'll need to find out more about how to get this done. It's a lengthy process that can be very involved and complex, and if you don't put proper research into verifying that your logo is not already in use, you can throw all of that time and money down the drain.
While it may be true that your massage therapy service isn't exactly a major, Fortune-500 Corporation, that doesn't mean that trademarking isn't for you. There are some great advantages to having a trademarked logo. Consider these points when determining whether or not you should invest your time and money into applying to trademark your massage business logo.