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The Business Chic: Your Small Business Year End Checklist

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Things every small business owner should do by years end.

There are some things that a business owner takes for granted. Having a successful year can be one of those things. Being successful does not mean that a business owner can relax and let their guard down. Becoming complacent is an evil that is always lurking in the dark. A business owner must always fight and revise their core business strategies to be a force to be reckoned with in the business world. I have summarized a few key points to reflect on as 2013 closes and the door to 2014 opens.

-Reflect on past year successes and failures in your marketing. Focus on what customers liked and any feedback given to you from them. Implement those ideas or changes in the upcoming year.

-What were your business's major accomplishments and what are you going to do in the upcoming year to solidify those relationships to capitalize further?

-Were there missed goals that need to be revised? Or maybe they are no longer significant.

- Figure out what your goals are for the upcoming year and create a plan to reach them.

-Take inventory of your products (product based) and / or skills sets (service based) and hone in on what works for you. Think about specializing your business. Perhaps there was a shift in your industry where you see an opportunity to move in a different direction to grab new clientele. An old product may have new uses, so market it accordingly.

-Take the year end as an opportunity to let your customers and employees know how much you appreciate them. Letting those know how much you appreciate them will always come back and help you. Think Karma.

-And finally, take a moment to relax and get geared up to hit the ground running in 2014.

Please feel free to reach out to me as I'm always looking to discuss invigorating business topics!

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