Is New York ready for a Super Bowl game? We better be because Bud light is coming fully loaded. In November, Bud Light made “waves” across the country when it announced Bud Light Hotel New York would take place on a brand-new cruise ship docked on the Hudson River. The four-day event will include performances by RUN DMC, Busta Rhymes, The Roots, Imagine Dragons, Foo Fighters, Zac Brown Band, Fall Out Boy and country star Jake Owen.
The festivities will kick off on Thursday, Jan. 30, when EA SPORTS and Bud Light host “The Roots Present Hip Hop NYC” featuring RUN DMC, Busta Rhymes and special guests. This one-of-a-kind show will chronicle New York’s hip-hop legacy with The Roots performing alongside legendary New York hip-hop artists. The concert will follow EA SPORTS Madden Bowl XX, which showcases NFL players and celebrities in head-to-head competitions playing Madden NFL 25.
The Bud Light Hotel will shift musical gears on Friday, Jan. 31, when Bud Light hosts the “Pandora Presents” party featuring Imagine Dragons. Bud Light Hotel New York will reach its crescendo on the eve of football’s biggest game when Foo Fighters headline the Bud Light Main Event concert on Saturday, Feb. 1. Joining Foo Fighters on the Bud Light Main Event lineup is the popular Grammy Award-winning Zac Brown Band. And lastly, Super Bowl Sunday Pepsi and Bud Light present a pre-game concert featuring performances by multi-platinum rockers Fall Out Boy and multi-platinum selling country star Jake Owen.
To host parties befitting of the Big Apple, the Bud Light Hotel will extend beyond the cruise ship and include a full makeover of the Intrepid Sea, Air & Space Museum footprint. As part of the makeover, Bud Light will construct the Bud Light Hotel Amphitheatre – a heated concert venue across the street from the Intrepid that will host the weekend’s nightly concerts and parties – and the Bud Light Hotel Lounge – a two-level, 1,500-person venue adjacent to the Intrepid – that will house hospitality activations during the day as well as late-night after-parties. In total, this year’s Bud Light Hotel event space will encompass more than 300,000 square feet.
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