October kicks off Breast Cancer Awareness month and Austin has painted the streets pink. As we fight for a cure, the creative minded-Americans are channeling their ideas into innovation. In Austin, the Brobe is no exception.
Local lady, Allison Schickel, has governed her life with the philosophy "leap and the net will appear." Personal experience is one of the most influential catalysts to creativity. Aesthetically, women are more prone to unwanted perspiration than men. We are active, we move around, and we are top heavy - the notorious and always problematic "boob sweat" sparked Schickel with a thought: why isn't there a garment that matches the comfort of a robe with the functionality of a bra? After research and thorough investigation, Allison discovered that there isn't a product anywhere that captures her innovation. So, true to her personal mantra, she took a leap and the niche market appeared.
Aside from every American female facing morning woes with an inadequate bath robe, breast cancer warriors and new moms are two sectors of women that face this very predicament. What product can double as a functional, and comfortable ensemble of lounge wear? The Recovery Brobe and the Mommy Brobe are "functional yet feminine" answers to Allison's question. Each garment is tailored and designed to provide optimal comfort and support.
At conception, Schickel sought a local seamstress to put her vision to cloth, so to speak. The Brobe then teamed up with the Susan G. Komen foundation to test the product on breast cancer patients. The overwhelming, positive response to the Brobe prototype was more than enough to catapult Allison's idea into a full fledged marketing and product campaign.
I wanted to give women dignity in an otherwise hard and traumatic time
The Brobe captures the concept of comfort while providing a functionality not found in other garments. The Recovery Brobe has a go-go-gadget appeal that offers post-op support for patients undergoing radiation therapy or surgery, while the Mommy Brobe caters to the needs of nursing women. Both products are available in a variety of colors, with new palette options coming after the first of the year.
Whether you are a mother, survivor, or loved one of either, Allison Schickel's The Brobe is your answer.
© Lindsay Watson