The BoxWorks 2013 conference, headed by cloud content and file-sharing service Box Inc., is being held from Sept. 15-17 at the Union Square Hilton in San Francisco. Box touts the business-oriented event as “The #1 Cloud event of the year.” The conference is focused on current and upcoming innovation in the cloud industry, as well as how file and content management interacts with and affects society and business. There is also a heavy focus on Box’s own products, with breakout sessions organized to illustrate the ways in which Box can help businesses save money, and gain greater efficiency and a competitive advantage by transitioning to cloud computing. The conference also features keynote presentations by “visionary speakers … who sense change almost before it happens.” These prominent lecturers include journalist Malcolm Gladwell, author Nicholas Carr, and Box CEO Aaron Levie.
This year, Box has a variety of new product announcements that are intended to improve even farther on the company’s success rates with clients both new and old. There will be several upgrades to Box’s current system. Users that store their data in Box will soon be able to use metadata to customize and refine the storage of their information. Box has also redesigned its preview interface to be more streamlined and graphically attractive, allowing users easy access to new collaborative tools and a powerful document converter. Administrators in the Box system will also be able to customize their own security policies and create automated processes to manage the movement of data.
Box is also releasing a new program, called Box Notes. The application, which will be accessible on all platforms and mobile devices, integrates new editing tools with Box’s existing file storage capabilities. As well as storing data in Box’s system, users of Box Notes will also be able to collaborate in real time, taking notes and exchanging ideas through the program itself.
Box has promised that the benefits of attending their conference well outweigh the admission ticket’s $799 price tag. The company claims high success rates from last year’s BoxWorks conference. Seventy-six percent of BoxWorks 2012 attendees reportedly said that attending the conference gave them the tools to increase worker efficiency. Eighty-three percent of attendees believe that their companies benefitted from new tools or technology they learned about at the conference. In addition, 46 percent of attendees were able to successfully transition their companies to the cloud after attending BoxWorks 2012. It will be interesting to see how this year's conference impacts its attendees, and what innovative knowledge they take away.