Bill Harding's vision started out simple enough - make it
simpler. He was moving and wanted to sell some things he did
not want to take with him. From Craigslist to eBay, he tried
and decided their had to be a simpler way to do.
Hence Bonanzle was originally born as an alternative to
Craigslist with an emphasis on local buying and selling,
communication and simplicity. Many of the aspects of Bonanzle
were and still are completely unique like the quick text and
booth chat feature.
Then the dissatisfied eBay sellers arrived, the site
population exploded and Bonanzle inadvertently created its own
people connected to one another, connected to a leader, and
connected to an idea". This is exactly what has occurred here.
Many have asked the question how did this little site grow
more in one year than eBay did in two? What is it? The answers
to that question have gone from one extreme to another, but the
root of it is - You just can't really put your finger on it.
The site users are connected as eCommerce merchants, the idea
is there must be a simpler way, the leader is Bill Harding
Bonanzle was created, ready to lead, and a tribe arrived,
ready to be led, to simpler eCommerce.
Dissecting exactly what aspects made this tribe happen, I leave to you.