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The BMW Championship golf tournament showcases BMW's latest and greatest

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The BMW Championship at Cherry Hills Country Club, outside of Denver, Colorado, is kicking off today. While the best 69 players of the FedEx cup are competing, spectators are also able to see some of the most innovative vehicles that BMW has to offer.

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Some of the biggest names in golf are here, Rory McIlroy, Phil Mickelson, Adam Scott and Rickie Fowler are just some of the players in contention for the $1.44 million dollar top prize. Rory finished this first day in a three-way tie for the lead, at 3 under.

This BMW Championship is a fabulous way for the automaker to show off some of its latest innovations. One vehicle grabbing a lot of attention is the all new i8 plug-in hybrid. In a statement, Ludwig Willisch, the President and CEO of BMW of North America says "With its futuristic design and groundbreaking technology, the BMW i8 is the world's most forward-looking sports car made out of carbon fiber." If a player is lucky enough to make a hole-in-one on the 15th hole, the prize is a new i8. The i8 has a sticker price of $136,650.

The i8 features a 2-speed front automatic transmission that is powered through the electric motor. There is a separate 6-speed automatic transmission. Between the twin-power turbo engine and electric motor, the car is supposed to have a total of 357 horsepower.

The BMW exhibit also features the all-new M4. The M4 is billed as the newest face in an iconic family. The display also has a 650i convertible and even the BMW designed bob sled.

BMW is also using this tournament to treat some of its loyal customers. BMW owners were allowed into the tournament for free today. Through out the tournament, BMW drivers can get access to private hospitality tents by showing their BMW keys and fobs. BMW drivers are also being allowed to park in special lots, with shuttle service to the course.

2600 volunteers are helping with the tournament, that is expected to draw approximately 125,000 people, before it wraps up on Sunday.

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