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The Bill of Rights in Technology, Center Stage

Today’s innovation is becoming increasingly better and eye-opening. We speak often of it in products or services. Fundamentally, all industries are reflective of new technology. Winners and losers can be quite defined by those applying them vs. those not. However, as incredible the technology, the usage and profitability still centers on people. And thus, people remain the relevant factor. As such, we as consumers want good services, products with practicality to our lives, lasting value, low costs, and dealings with reputable companies.

Big or small governments or companies, without people, nothing moves
Big or small governments or companies, without people, nothing moves
Photo by Phil Walter/Getty Images
The Masses must demand
Photo by Pool/Getty Images

Of course, the term reputable companies, in this new day and time, may take on a more challenging perspective and perception. Privacy would no doubt rank high on the list, of two parties doing legitimate business; having contractual arrangements that are winning scenarios, for all involved, is another. This may well bring us to the watering hole of ‘big data.’ Yet, many an entity that collects and sells customer data, from usage, at least in appearance, does not seem to share the wealth directly. After all, we do not receive a benefit statement, noting the sale of our info, and what it monetarily means to us. Furthermore, state or federal law does not currently call for the mandate of compensation, when an entity, we did business with, passes that activity onto others. For this silence, can we say it’s about balancing what’s good for society, vs. the individual; or, simply too complicated for parsing by politicians; whom in terms of thinking, from the mindset of voters, seem to be confused, on whether their mission is governance for re-election or serving all constituents.

Perhaps, there’s a fairness to say: we are reminded, as buyers, daily, thru dealings with retailers, of an importance, for their standing behind representations, actual products, and promotions. And given, the growing notion, of the connected car, auto manufacturers and dealerships, in quality, selling, and repairing, will take on some intriguing angles. While merely a cog in a vast ocean, a key asset and investment to consumers, nonetheless. The connected home is another, upcoming area. In taking a moment to look historically, producers and sellers, for a true longer-term approach, in building customer relationships, have the upfront chance, to pro-actively establish, a sincere truth and dealing standardization, i.e. – ‘Bill of Rights,’ in the modern age. For failure, and usually a reflection of horrific outcomes, between buyers and sellers, especially possible in this new age of innovations, social media reactions, and some always existing - not so honorable - folks in society, will likely result in very strict laws. Even more so, lawmakers owe an obligation to act now and give real biting strength to consumer protection laws, for as buyers will need them.

The world's first major Internet Bill of rights is finally law. Brazilian president Dilma Rousseff signed ….. Rousseff praised the bill as a "fundamental step to guarantee freedom, privacy, and respect for Internet users' rights."

"[A] bill of rights is what the people are entitled to against every government on earth, general or particular, and what no just government should refuse."
--- Thomas Jefferson December 20, 1787

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