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The big wheel's rolling in Vegas

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The High Roller opened today, thrilling Las Vegas visitors and residents alike to a view of Vegas never before seen. The wheel is 550 feet tall and rotates once each 30 minutes. Tickets for the thirty minute ride cost $24.95 for daytime and $34.95 for night. Go to the front of the line with the Express Pass for $59.95.

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The High Roller is the feature attraction of the LINQ, Las Vegas' newest outdoor dining, entertainment and shopping district. Riders will certainly enjoy the air-conditioned Italian-handbuilt, glass wrapped cabins with 360-degree views. Each car can hold a maximum of 40 people.

Group reservations are available so you could rent a single car for a wedding, bachelor or bachelorette party. Quantities of ten or more get a discount. Catering and liquid refreshments are available as well. Souvenirs - sure, they're definitely available as well.

More than 2,000 LED lights illuminate the giant wheel making it visible from all over Las Vegas. Changing colors create a light show from dawn to early morning. Inside the cars, eight flat screen monitors play video and music for riders entertainment (and might we guess, some ads as well?)

For more information, check the website at http://www.thelinq.com/

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