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The big reveal: Snyder pulls out Superman's cape in 'DOJ' photo

Batman vs. Superman: Dawn of Justice is getting the very slow build up before its official release date in 2016. That includes Thursday’s (July 3) release of a new photo featuring Henry Cavill as the Man of Steel.

Henry Cavill as Superman in "Batman v. Superman: Dawn of Justice"
Used with permission of Warner Bros.

While reviews of Zack Snyder’s vision of Cleveland’s native son received mixed reviews, the character is the cornernstone of what Warner Bros. Studios plans to be the franchise – their adaptation of Justice League, a property that features the likes of Batman, The Flash, Aquaman, Wonder Woman and the Green Lantern.

It’s their Avengers, despite seemingly being light years behind Marvel Studios, Warner Bros. will attempt to make up ground with respect to popularity by eschewing the painstaking setup that Marvel used to assemble their No. property. DOJ, which will also feature Ben Affleck as The Dark Knight, will serve as the primary film leading into a full assemblage of Justice League heroes.

So what could this picture say?

For one, Snyder will continue to go for a darker, grittier tone with DOJ, something few appreciated in Man of Steel (that is sounding like a familiar refrain). However, many (yours included) liked the fact that he took the character in a darker direction, humanizing him and making him unsure about his purpose on Earth.

Will all that doom and gloom turn off fans of the superheroes? Not likely. It’s a pairing that DC Comics fans have wanted on the silver screen for eons. It’s been done more than a few times in assorted animated properties, but never on this scale in theaters.