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The Big Lie comes to Brockport

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Yesterday, someone anonymously distributed to downtown Brockport business owners an unsigned single page diatribe filled with false statements and innuendo about the Clinton Street Development project.

Whoever the author of the idiotic flyer is, one thing is certain. He or she is a believer in the Joseph Goebbels theory of propaganda.

Goebbels, who was known as the Poison Dwarf, was Adolph Hitler’s Minister of Propaganda, and he was the person who succeeded Hitler as Chancellor after Hitler’s suicide in 1945.

Goebbels is infamous for many things, but one of them is his statement that, “If you tell a lie big enough and keep repeating it, people will eventually come to believe it.”

“If you tell a lie big enough and keep repeating it, people will eventually come to believe it. The lie can be maintained only for such time as the State can shield the people from the political, economic and/or military consequences of the lie. It thus becomes vitally important for the State to use all of its powers to repress dissent, for the truth is the mortal enemy of the lie, and thus by extension, the truth is the greatest enemy of the State.”
Joseph Goebbels

After 45 years of being involved in politics at the national, State, and local levels, I’ve learned a few things about what’s legit and what’s sleazy. This flyer is a sleazy attempt to scare people by distorting the truth and cherry-picking the facts.

There is a basic rule in politics: if someone gives or sends you a flyer and the flyer is unsigned, so you have no idea who wrote the flyer, then the information in the flyer is almost certainly false.

Honest people put their name on the political material they distribute to the public. Dishonest people do not.

There is another rule in politics, if the document is distributed secretly, then the document is probably pure unadulterated BS. What kind of person slinks through the village in the middle of the night and slips an unsigned accusation about someone else under your door?

Slime balls do that, honest people do not.

There’s also a rule in advertising and public relations that applies to this situation. If the layout and presentation of a document (flyer, brochure, etc.) are sloppy, then the person or persons who created the document are rank amateurs who don’t know what they’re talking about.

Without a doubt, the flyer circulated in Brockport yesterday was created by a rank amateur.

First of all the document is typed, single spaced, and fills one entire side of the piece of paper. That’s certain death in advertising and public relations. The bozo who wrote the flyer didn’t have a clue that most people look at a document like that and immediately toss it in the trash basket.

The author of the anonymous flyer also showed his or her ignorance of basic communication skills in the way he or she highlighted what they thought were important points.

They didn’t bother use a different font or a different point size. Instead, in four separate places on the page, they just made the text bold and underlined. Even worse, the highlighted words were buried in the middle of a paragraph.

In two cases three words were bold and underlined. In one case it was four words and in the other case it was two words.

There has been some talk around the village that the author of this ugly piece of propaganda was Rhett King, but that is pure speculation. Those of us who have seen the flyer have no proof who wrote it.

All we know is that the author is a damned fool.

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