Social media provides value In order to get the attention of your audience, you need to come up with pretty nifty ideas. After all, you need to entice them away from interacting with friends and family to have a look at what youíre doing. They need to feel that theyíre getting something of value for free. This is your challenge: to provide information, entertainment, or other types of rewards in exchange for hearing your message.
You can join the community and engage with prospects Social media is really replacing the traditional community where you can join interest groups, keep in touch with friends and family all over the world, and join special interest groups. The trick with social media is to join a community and tap into its power. You do this by joining the conversation rather than disrupting it as traditional media is doing.
In order to be able to influence the community you need to become part of it. Post interesting, entertaining content such as a video or interesting quote. When you do this, you engage with others. You can market to one person at a time Your message should appear to be addressed to an individual, and speak directly to his needs. You need to know your target market well in order to do this. You can then tailor your message exactly to the type of person you want to attract.
Remember: Users on Facebook differ from users on LinkedIn. You therefore need to understand the difference between your target markets on each platform and connect with each accordingly. More traffic When you share your articles on your social media sites, your prospects and customers see it and click through to your website.
Their friends will also see the link in their feed, especially if they ìlikeî it, and may then click on it as well. So if you can get your messages and updates to go ìviralî you will have even more traffic. You have more potential income Because you are active on social media, and send lots of visitors to your website, the income potential is more than if youíre not doing it.
Think of it as an equivalent to having a physical store. SEO ñ more search engine traffic Posting links that point back to your website will improve your search engine rankings. See the graphic below for an idea of how this works: Customer loyalty Interacting or engaging with your customers will build loyalty to you and your brand.
Building strong relationships like this work because people like doing business with those they know, like and trust. Get to know your customers Detailed analytics will ensure you get to know exactly who your customer is, which will allow you to build a profile. You will then be able to laser target your prospects. You can stand out from the crowd If you do social media correctly, you can create a buzz around your business and beat the competition hands down.
This will make you stand out from the crowd. Branding is easier Because you are constantly in front of your customers, they get to know and love your branding. Easy to get started online Social media makes it easy to get started online. All you need to do is engage with your customers consistently.
You can respond to questions and do customer service in real time Immediate customer service can be done on both Twitter and Facebook. This way your customers can see your customer service which will build confidence in you and your brand. It is affordable, the use of Social Media is free, and you donít need to pay a cent. You only need to pay if you want to use things like advertising and their hangouts or events features. Compare this to traditional advertising where you have high printing and advertising costs. You have a larger audience Unlike traditional advertising where the numbers that view your message is severely limited, you have a large international audience.
There are 750 million users on Facebook and 120 million on LinkedIn. YouTube has over 3 billion views daily. Everything happens instantly In traditional advertising, you need to wait for the date that itís printed and released.. With social media, everything happens instantly. These are the reasons why more and more people are turning to Social Media as a way to market their business.