How do you know when people trust and admire what you have to say? While agreeing with your opinion is a start, you know you have become a thought leader when people reference something you said to someone else. That is how you build trust and authority, not just with other people, but with search engines such as Google.
The number of structured citations (external links) to your website is a heavily weighted portion of Google’s algorithm for ranking SERPs, especially in Local SEO. High quality links from legitimate websites showcase that your content is credible and authoritative.
Link building begins with creating high quality content. Find creative ways to express your thoughts, always following White-hat SEO practices. Be sure to do your research and support your thoughts with evidence.
Once you have created content, the next step is to get it, and your thoughts out there. Participate in discussions on blogs that are related to your industry. Express your opinion. Start discussions with other people in your industry. Discussions can turn into relationships if properly nurtured. Don’t be afraid to make the first move; write a high quality post or article and link to someone else's website. Be sure to tell them you are linking back to their website. Often, they will return the favor, and link back to you. This will open the door to future link swaps!
Social media is also great way get your business’s thoughts out there and build relationships.
Always remember! Google is all about rewarding the user experience! Links always need to fit naturally within the context they are presented. While misleading links may drive traffic to your site, users will not enjoy being deceived, and your rankings will take a hit. Be sure to brush up on Google’s new guidelines for link scheming, especially for ‘Links with optimized anchor text’.
What has been most successful in your link building endeavor? Feel free to share below!