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The Art of Shaving adds ocean kelp plus essential oils for a sexier closer trim

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Guys who want to please their mate with smooth sexy-looking, clean-shaven faces need look no farther than the premium Art of Shaving. The innovative men’s line has added ocean kelp plus essential oils to its cream to give a smooth finish with a fresh smelling scent. The Art of Shaving provides a Pre-Shave Gel, Shaving Cream, and After-Shave Lotion with formulations that leave the skin invigorated, clean and hydrated post shaving.

The Art of Shaving collection includes a pre-shave gel and an after-shave lotion targeted to normal to oily skin types. The company, which was founded in 1996, creates premium grooming products for men under a trademarked system called The 4 Elements of the Perfect Shave – prepare, lather up, shave, and moisturize. Products are sold in 69 eponymous stores around the country, on line at,,,,, www.Barneys New, Saks Fifth Avenue, Holt Renfrew, and Macy’s.

Pricing of the 4 Elements

  • THE 4 Elements of the PERFECT SHAVE™ OCEAN KELP (Fine Badger Brush) $160
  • Pre-Shave Gel OCEAN KELP $25
  • Shaving Cream OCEAN KELP $25
  • After-Shave Lotion $40

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