The Appaman Spring/Summer line for 2012 is available in Montreal stores now which means that things are about to heat up, Brooklyn style. A rainbow of retro inspired fashions tell a story of summers past, where carefree days seemed to last forever. Funky designs incite whimsical play where the imagination is free to soar without limitations. As always, Harald Husum's collection would not be complete without his street cred edge; a fearless approach to kid's fashion which reflects the nature of our little ones, bold and brave.
It’s no secret that the Appaman collection never fails to reveal extraordinary pieces for boys. However this season Husum truly found his inspiration for hip and glam designs for little girls, proving that there are no fashion rules in the playground. Edge is for everyone.
Skater girl meets glam dominates the retro collection that celebrates fun in the sun. Derby designs have little girls rolling along to a groovy beat; tennis dresses, visors, throwback tees, old school track shorts and ruffles make a nostalgic statement. Husum's tribute to girl power is synonomous with the spirited fun and adventure characteristic of his innovative style.
A signature collection this season was inspired by "pretty" through collaboration with Tokyo illustrator Kayo Aiba. Her designs for Appaman reflect flowing lines, sophisticated compositions and textural aspects; indicative of Aibas's stellar creations. This latest artist from Appamans Artist Capsule Collection will be adored by little girls worldwide who fancy the feminine.
Swimsuits and sunglasses, a new addition to the Appaman line are funky and fun. Flip flops are perfectly cool and have little ones walking to their own beat.
The Appaman boys line consistently impresses with street inspired fashion that commands attention. The Artist Capsule Collection that defines the graphic tees is a product of famed street artist Ron Johnson. Boys enter a futuristic world where aspirations come to life; superheroes, astronauts and robots empower them to reach for the sky.
Little surfers are ready to make a splash in bold striped swim shorts with an Appaman rash guard and seamed design. The buttoned style makes for a versatile piece that may double as shorts. Hip and smart plaid board shorts and grey punk shorts with frayed hems paired with a removable belt loop chain, rock any little boys wardrobe. Comfy camp shorts with a convenient drawstring are a staple for kids who play hard.
The Seersucker Suit much like the mini mod suit fashioned by Hollywood’s best dressed kids is sure to be a hit. This Appaman gem which includes a tailored jacket and matching shorts allows for versatility in mixing and matching the two pieces. With its rocker Angus Young flare, this design is sure to create a loyal following.
Whatever adventure awaits our kids, Husum has imagined it with his whimsical spirit for youthful times. With the eclectic pieces in select stores across Montreal, the collection is already creating quite a buzz. Husum’s mission to give our kids some street cred has once again been accomplished.