When you think of a global fashion platform, the Council of Fashion Designers of America slips into your head. This not-for-profit association is comprised of some of the most influential womenswear, menswear, jewelry and accessory designers in the nation with membership topping over 400.
The CFDA raises awareness and needed funds for such charitable causes as breast cancer research and education. Their driving mission is:
To further the position of Fashion design as a recognized branch of American art and culture;
To advance artistic and professional standards within the Fashion industry;
To establish and maintain a code of ethics and practices of mutual benefit in professional, public, and trade relations;
To promote and improve public understanding and appreciation of the Fashion arts through leadership in quality and taste;
To create partnerships which lead to collaborative design opportunities for its Members;
To support the overall growth of American Fashion as a global industry.
To be one of the leaders in this ever-changing technological age, you must be willing to experiment digitally. Fashion is one of those industries that thrives on change and stability is far from the norm but that is what makes it so exciting. As one of the latest innovations of the CFDA, they have been collaborating with Google on an exclusive new experience, the ability to shop Google+ Hangouts On Air, designed to deepen engagement between designers and consumers. This new shopping app for Hangouts On Air (HOA) brings together social media and e-commerce. Designers or retailers can publicly broadcast a multi-person video chat about their products while customers simultaneously browse a curated selection of products available for purchase online, exclusively through the HOA. As the retail industry enters the holiday season, this app will help retailers engage with consumers directly around key items or trends they want to highlight.
Lorraine Twohill, VP Global Marketing for Google says “We’re thrilled to be working with Diane von Furstenberg and the Council of Fashion Designers of America on this Hangout and to provide her fans with this one of a kind shopping experience. DVF has done an amazing job of creating an unprecedented experience through a number of Google technologies such as Google Glass and Google+ Hangouts. This is just another fantastic experience for our growing Google+ fashion community.”
Last Thursday, October 3, 2013, Diane von Furstenberg had the wonderful thrill of becoming the first to launch the new app from her studio in New York City. It was befitting since she holds the title of president of the Council of Fashion Designers of America. Diane believes that communication is a very powerful tool to stay in touch with your customer and their needs and this is one of the crucial links that will assist in achieving that goal on a higher and more advanced level.