A new startup company dissects the components of game development
The science of game development is a new focus for CEO and co-founder Chethan Ramachandran . This senior executive believes that adaptive behavior and cognitive deduction can be captured through the mechanism of big data analysis. A predictive measurement in game-play is the economics behind this venture. He wants to find why you pick a certain game and how long you decide to play your favorite game.
Is it a big task to undertake? Not so for his team of twenty. He gathered the best in engineering and science which will be the key cog in the linguistic engagement of a gamer. Uncovering the triggers of keystroke, click or a search is the alchemy of an audience. Now is it mobile, social or multiplayer. Game environment is the forensics for Playnomics. The exact formula for game development goes beyond the pretty picture explains the co-originator. The algorithm for acquiring an exact audience base is not “weird science” but a cross-platform mechanism called PlayRM™. Ramachandran’s fine point of fun game play can be brought about by their proprietary scoring system. Game developers can target and market. Game designers can rely on the market expertise while creating relevant ad campaigns with the company’s ad partner. Key audiences can be tapped into with Playnomics’ own loyal gaming network with 80 million gamer profiles, 30 million monthly active users. For a game producer, this turns users into profit. The stay to play approach for this formula may give a lifeline to your end product, the game that will be as popular as “The World Ends with You: Solo Remix from Square Enix. When asked “What was his favorite game to play, he answered: “Super Hexagon”.
Based in San Francisco with a team of 20, primarily engineers and data scientists received $5M Series B funding by Vanedge Capital (founded by EA veterans), FirstMark Capital and x/Seed Capital; $3M Series A investment
Enables companies to profile their players, segment and target cohorts based on in-game activities, solving the problem for marketers in terms of acquiring and retaining the most valuable players
Over 100 million unique players have been profiled by Playnomics over the lifetime of the platform (since 2009) Follow the company on twitter @Playnomics.
Customers include Peak Games, Ubisoft, and Nickelodeon