The device will come in red, yellow, green, blue and white, and a series of silicon rubber cases have been introduced along with the phones. You get an A6 processor, an update on the front Facetime camera, 8MP camera and steel frame, which will also act as an antenna for the radio, all coated in plastic.
Models with a two-year contract can get 16GB model for $99 and a 32GB model for $199.It features BlueTooth 4.0 LE and dual-band Wi-Fi 802.11a/b/g/n. Apple is also touting the iPhone 5C as being “compatible with more LTE bands than any other smartphone in the world,” upping the ante in the global market.
Better access and a cheaper line of colorful products can be a game changer for the company. Creating a less expensive version of their famed device will allow Apple to target areas where the reliance on their fanboy-model simply doesn’t work, and it seems as though expanding competition from their rival Android devices in emerging markets have been pushing the company towards this new direction for a while.
The reveal of their iPhone 5S that will feature a 500ppi fingerprint sensor right in the 5S’s home button via Touch ID will definitely draw in their usual crowd who look for the cool, next best thing, but the cheap and colorful iPhones will draw new members to the club.
Apple may have a solid presence in China, but after a trend of many quarters with big growth Apple’s share has dropped from falling behind because of makers like Samsung. Expanding their market with these cheaper phones sounds like a smart idea, and it’s exciting to watch how the sales report will pan out.