This year's MOVIEGUIDE® Awards added an extra element of glamour with its first backstage Gifting Suite Experience!
YM & Associates, an entertainment PR and Branding firm, was given the honor of producing this Experience for the presenters and celebrities at the awards show held on Friday, February 7, 2014 at the Universal City Hilton.
Yvette Morales, principal of YM & Associates, explained why the awards show chose to incorporate this element: "It's to take the awards show to another level, and add a new thing in their 22nd year. We have about 14 vendors who came to gift the celebrities, and we also have a charity organization, Wells of Life, that is a platinum sponsor of the MOVIEGUIDE® Awards."
The vendors at the Gifting Suite Experience included:
- Ranaldo Designer Jewelry
- Custom Tobacco
- Modern Emotions
- Geek Eyewear
- Donna Mizani
- Bella Mira Essential Oils
- Wells of Life
- ISO Beauty
- Nomad Footwear
- Megaload Chocolate
From the smiles, laughter, and excitement backstage, the new addition was a huge success. The delighted squeal of young actress Kyla Kennedy (The Walking Dead) as she held her Herbalosophy swag bag, the humorous face of actor Zane Stephens (The Internship) as he tried on spectacles at the Geek Eyewear table, and Billy Ray Cyrus vogueing with a gift humidor in his mouth showed just how this element increases the conviviality of the atmosphere.
"We are going to hopefully do this again next year, and expand upon it," Yvette continued. "The Academy Awards, the Grammys, they all have a Gifting Suite; so why not the MOVIEGUIDE® Awards?! It's an extra added bonus and a fun element added to an already great awards show."
Established in 2005 by Yvette Morales, YM & Associates represents Entertainment, Celebrity, Consumer Products and Lifestyle Companies seeking a full service Public Relations and Marketing firm to represent their PR, Marketing and Business Development needs. YM’s expert team of specialists brings over 30 years of National and International Marketing and Brand Management experience to our Clients. The team has worked with Fortune 100 Corporations, Government and Non-profit Corporations in analyzing, developing, strategizing and implementing marketing, public relations, licensing and brand awareness.