In 2011, KOMA Unwind partnered with the Frank Stoddard-owned team for the Pure Michigan 400 at Michigan International Speedway with veteran racer Ken Schrader behind the wheel. This weekend, KOMA Unwind returned to the Cup scene for their Daytona 500 debut with former two-time NASCAR Sprint Cup Series champion Terry Labonte at the helm.
The team promoted the company's quickly-growing and popular KOMA Unwind Relaxation Drink brand on their No. 32 Ford Fusion for "The Great American Race". The event marked the first race that KOMA Unwind has backed Labonte.
Developed by BeBevCo., KOMA Unwind relaxes those who drink it. It also helps them improve both the duration and quality of their sleep with flair and favor. KOMA Unwind is formulated to relax the body, mind and soul. It is the perfect lifestyle beverage for those who can appreciate reduced stress, reduced anxiety or a great night of sleep.
The relaxation or "anti-energy" drink category is a fairly new to the beverage industry. This type of drink is dedicated to helping consumers achieve a level of relaxation without the use of pills or alcohol.
With plans to have a healthy presence in Motorsports this season, KOMA Unwind hopes to continue feeding the flames of a "relaxation revolution" in a way to chill without a pill.
"We're very proud and excited to be reuniting with FAS Lane Racing for the Daytona 500," said Brian Weber, CEO of BeBevCo. "It's also an honor for us to have a racing icon like Terry Labonte representing our brand in such a prestigious race."
Labonte, the Corpus Christi, Texas native was poised to make his 31st start in the Daytona 500. His best finish in the "Super Bowl of Stock Car" racing is second, achieved three times during his astounding Cup career. The 22-time NASCAR Sprint Cup Series winner made his 882nd career start at the 2.5-mile speedway.
The two-time Sprint Cup champion rewrote the record books in the season-opener surpassing former rival Bill Elliott for the most starts at Daytona (Fla.) International Speedway. Going into the event, the two were tied at 60 starts a piece, but Labonte inherited sole possession of that statistic once the green flag dropped.
"There's no doubt that Terry will be a great ambassador for our brand," continued Weber, himself a part-time NASCAR driver. "We're hoping that sips of KOMA Unwind throughout the weekend will give him the relaxation he needs to have a strong run at Daytona."
Terry Labonte and his KOMA Unwind team finished in the 26th position in the 2013 Daytona 500. We'll have to see if this interesting sponsorship opportunity continues into the future. Because we all know that everyone is thinking; wouldn't a battle between KOMA and 5-hour energy be an amazing rivalry?
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