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The 2010 Latino Heritage Festival is Moving!

The 2010 Latino Heritage Festival will be outdoors at  the southeast parking lot Sept. 4th and 5th.
The 2010 Latino Heritage Festival will be outdoors at the southeast parking lot Sept. 4th and 5th.
Southridge Mall

With only three weeks before Iowa’s 2010 Latino Heritage Festival, the wet weather and swampy grounds at Water Works Park have forced it to move to Southridge Mall at SE 14th and Army Post Road. The festival, scheduled for September 4th and 5th is expected to attract the largest crowd ever and organizers had to find a venue big enough to support the crowd, plus the assortment of activities, entertainment, vendors and attractions. No easy task for a festival that attracts nearly 20,000 people per day.

“The constant rain this summer created swampy grounds that do not hold tent poles well so we decided to move the festival to ensure the safety of the vendors and participants. We found a space large enough for the 80+ tents we use, plus it accommodates the festival's logistical needs, like grassy areas for the Charros, [Mexican cowboys and their horses],” says festival director, JoAnn Mackey. ”The space also has ample parking, access to electricity and lighting, and enough room for the bounce houses, tents and stage”. Certainly a lot to consider in a short amount of time.

Past locations include the downtown bridges and Blank Park Zoo but attendance has outgrown both locations in the last three years.

For more information about Iowa’s Latino Heritage Festival, and for vendor applications visit the website at

Iowa’s 7th Annual Latino Heritage Festival will be held the weekend of September 4th and 5th. The event includes a rich variety of traditional food, authentic arts and crafts, and cultural exhibits featuring educational activities for all ages, hours of live entertainment, and the forth annual Latino Vocal Talent Competition. The festival is only $1 for children 12 and under, $5 for everyone older than 12.

Follow Iowa’s Latino Heritage Festival on Facebook: or via it’s blog at:

Meet the people who make the festival possible, and get sneak peeks of this year’s features on Iowa’s Latino Heritage Festival’s YouTube Channel:



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