When eBay buyers go online to shop, do they know what they are looking for? In most cases, I would have to say that buyers have a good idea, but it’s easy for them to overlook something great only because the seller forgot something simple – yet very powerful. Steve Jobs is famous for not doing any market research at Apple. He knew that the consumers had no idea what they wanted since they have never seen it before. This is true for the eBay shopper as well! I’m not saying that us Sellers need to invent a new life changing product like Steve did, but there is an easy way to open an eBay buyer’s eyes to your product.
I use this small trick when I am repurposing a product to sell on eBay. This small step opens up my item to a whole new group of eBay buyers that probably wouldn’t have seen my item. That trick is to use the phrase, “Great For…”, and then suggest a use for a product. For example, awhile back ago, I found a cast iron mickey mouse muffin pan. I tried to sell it as is, but no one was interested. That was until I changed the description to “Cast Iron Mickey Mouse Muffin Pan – Great For Disney Birthday Parties”. That opened up a whole new niche for me. Not only was I selling to the collectors, but I now am selling to buyers looking for birthday ideas! I got a great feedback from the customer, and she thanked me for the suggestion. I doubled the amount I thought I was going to get for it, so from there on, I was sold!
It’s fun to go to eBay and type in “Great For” in the search bar and see what results you get. Some people have great ideas, and it helps me stay creative with my listings.
These are similar listings, but one has “Great For Bridal Showers” and one does not. If an eBay buyer was looking for Bridal Shower ideas, then guess what listing popped up? This technique will greatly enhance your chances of your item being bought! Give it a shot and let us know how it worked!