The Summer of Fridays kicked off on Friday, May 23 with the launch of the TGI Fridays™ Handcrafted America Tour – a multi-city journey through the hottest sights and sounds of the U.S. The tour features two custom-built food sampling trucks that will serve up free tastes from the new summer menu at Fridays™, including a slider version of the All-American Burger, Ahi Tuna Crisps and the popular Best Fridays Margarita.
"We're very proud of our new summer menu, featuring a variety of handcrafted items carefully developed by our culinary team to appeal to almost every palate," said Brian Gies, Senior Vice President, Chief Marketing Officer. "Our Guests expect food and drink innovation with an emphasis on taste and quality. Getting the new menu items out on the road and into the hands – and mouths – of both current and future guests allows us to discover unique people and places all over the country that epitomize what Fridays is all about."
The first tour stop was in Boston at the three-day Boston Calling Concert May 23-25 in City Hall Plaza. On Sunday, May 25 a second truck set up at the Soundset Concert in Shakopee, Minn., outside of Minneapolis. From there, the trucks will visit major metropolitan areas where Fridays restaurants are located, including Detroit, Chicago, Louisville, St. Louis, Atlanta and Washington D.C. A complete list of tour dates and locations can be found at the tour's official Website, www.SummerOfFridays.com.