The casual dining chain competition is getting to look more and more like a high-stakes poker game. Raise. Raise again. Raise yet again. All in!
The 900 TGI Fridays venues on Monday topped all their competiters' discount deals on Monday when they unveiled “Endless Appetizers” program for $10 per person. The promotion will run through Sunday, August 24.
The company has Upstate New York venues in Guilderland, Clifton Park, Wilton, Vestal, Big Flats, Buffalo, Amherst, Cheektowaga, Rochester, Greece, Victor, Syracuse and DeWitt.
Customers will be able to choose one appetizer from a list of the restaurant's most popular starters and receive unlimited servings of that same appetizer during their visit. The appetizers are Loaded Potato Skins, Garlic and Basil Bruschetta, Mozzarella Sticks, Boneless Buffalo Wings, Tuscan Spinach Dip, Crispy Green Bean Fries and Seared Pot Stickers.
What about sneaky eating that might make the "endless" promise difficult to honor? Chief Marketing Officer Brian Gies said that sharing of the deal appetizers would be discouraged although "at the end of the day, our servers aren't policemen. We're not going to slap someone's hand if they reach over and share someone else's mozzarella sticks."
TGI Fridays, founded in New York City in 1965, is in the process of being sold by longtime-parent Carlson to private-equity firms Sentinel Capital Partners and TriArtisan Capital Partners, a deal that is to be completed this month. Carlson, headquartered in Minneapolis, also owns more than 1,340 hotels, including the Radisson brand.