Headquartered in Winston-Salem, North Carolina, TW Garner Food Company is famous for its Texas Pete® Hot Sauce, the number three brand of hot sauce in the United States.
And it's that hot sauce that tailgaters will have plenty of during the 2012 Rose Bowl between the Oregon Ducks and the Wisconsin Badgers.
A strong and often successful marketing tool, using on-site promotion at a major sports event, Miss Texas Pete® and the Texas Pete® tailgate crew will be on site from 8 a.m. until kickoff on Jan. 2, 2012, for a tailgate rally in the Fan Fest area.
The Texas Pete® crew will be handing out free hot sauce samples and gift items to fans as they get fired up for the Bowl Championship Series matchup between the Nos. 5 and 10 teams in the nation. Miss Texas Pete® will also be on hand to autograph her 2012 calendar and pose for photos with fans.
“Since the Rose Bowl has the largest crowd of the season-ending college bowl games, we want to spice up the tailgate parties of as many of our fans as possible,” said Glenn Garner, director of marketing for the TW Garner Food Company. “We’ll have twice as many bottles with us as we would for most events, to ensure we satiate every fans’ hot-sauce appetites.”
Founded in 1929 as a maker of barbecue sauce, the company now sells a full line of hot sauces, wing sauces and seafood sauces under the Texas Pete® brand, as well as salsa and tortilla strips under the Green Mountain Gringo® brand. Texas Pete® and Green Mountain Gringo® products are sold in supermarkets, military commissaries, convenience stores and restaurants throughout the United States.
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