As Mixed Martial Arts (MMA) has become one of the most popular sports in America, if not the world, a host of MMA clothing companies have sprung up in its wake: Affliction, Tap Out, Blood Happens, One More Round, Knock Out Artist and now one with a Marine Corps theme:TeufelHunden Apparel.
TeufelHunden Apparel is a dynamic start up based in Los Angeles, California which designs graphic T-shirts that are neither loud nor distracting. They want their shirts to get their customers noticed for all the right reasons.
Greg DeLong is one of the founding partners of TeufelHunden Apparel and is a former Marine Officer and Desert Storm veteran. His experience as a Marine is the basis of TeufelHunden Apparel. The Ohio native is a graduate of The Ohio State University and more than an avid follower of Mixed Martial Arts. DeLong hosts the world famous "Inside the Cage" radio show and was the announcer for the first 30 or so Ultimate Reno Combat events in Reno, Nevada.
According to DeLong,"TeufelHunden is a socially responsible company that will be giving back to the community in various ways. One way will be a portion of every sale will go to support veteran based organizations as well as organizations involved with youth and community building. In addition to our money, we give our time by getting in the field and helping people first hand. We believe that as part of the community, we have an obligation to our future to make that community better."
For the Marines, the story of Teufel Hunden began in June 1918 and the ferocious battle to retake Belleau Wood during WWI. One of the great military quotes of all time was uttered during this battle: as two-time Medal of Honor Recipient Gunnery Sergeant Dan Daly led his Marines across an exposed wheat field into German machine gun fire he shouted, “Come on, you sons of bitches, do you want to live forever?” A lot of those Marines probably did want to live forever, but they crossed the field anyway because it was their job.
The Marines took 10,000 casualties that June, almost 2,000 of them fatal, but they stopped the Germans. The Germans called the Marines “Teufelshunden”, literally Hounds from Hell. The media picked up on that and started calling US Marines “Teufel Hunden,” an Americanized version. That name lives on today as US Marines are commonly called “Devil Dogs.”
DeLong's philosophy is simple in this regard: "Everyone has a Devil Dog in them somewhere. It is up to each of us to find it and train it. There may be goals you want to accomplish that seem impossible. They may be impossible, but you will not know unless you try. You owe it to yourself and to your family to try. Always aim high and never let anything get in your way. There are no guarantees in life, but you are more likely to succeed if you work hard, work smart and never, ever give up!"
The company's most recent design is in celebration of the 238th birthday of the USMC celebrated this November 10.