In an effort to boost lagging sales, General Motors has come up with a promotion that is sure to lure quite a number of potential car buyers by offering $100 for just test driving one of their Cadillac vehicles. The national spring event marketing tactic that applies to non-GM owners and lessees was devised to hopefully attract a new breed of caddie devotees.
Reportedly, March sales for the premium brand were down 6.3 percent but the latest and greatest sales promotion has thus far been pretty successful according to Bill Peffer, U.S. vice president for Cadillac sales and service. Peffer claims that thus far, thousands of consumers have taken advantage of the unique promotion, visiting their local Cadillac dealerships to take test drives. The GM executive told Detroit News, "This is our way of trying to reach out and get people. The way to conquest in that super competitive market is to get people's seats in seats."
The Cadillac promotion is open to motorists who are 21years of age and older and who currently have a 2004 or later model registered, non-GM vehicle. The drivers cannot be GM lessees and must also produce proof of insurance. The $100 payout comes in the form of a prepaid Visa card.
If potential buyers do decide to roll into a new Caddie, the automaker will throw in an extra $1,500 buying incentive to sweeten the buying pot even further. According to industry experts, promotions that lure car buyers by waving money offers can drive sales up the charts.
The Cadillac $100 for a test drive marketing campaign will run through the end of April and is available at participating dealers across the country. For more information visit www.Cadillac.com.