Reuters reported earlier yesterday (Aug. 22, 2013) that Tesla made the bold move to trademark the name “ Model E” for use on future vehicles. Tesla already sells its widely successful Model S performance sedan and has a Model X SUV type vehicle already in the works, blending the best of an SUV with the benefits of a minivan.
Those already in the loop know that the Tesla’s third model will be introduced sometime in 2017 and would cost less than half of what the Model S costs, aiming to be an affordable fully electric vehicle for the American public.
Musk's branding strategy is an appropriate ode to the Model T, which became the first vehicle middle-class Americans could afford.Many commentors on TeslaMotors.com have speculated that the E could stand for extended, executive or Elon for various reasons, but no official reason has been given from Musk or PR.
In other naming related news, Tesla also grabbed the rights to use the name, “Tuosule” in China after a man named Zhan Baosheng has had those rights registered since 2006 and he's playing hard to get.
It doesn’t take a rocket scientist to figure out what thousands of people on twitter and facebook have been snickering about with the inclusion of the letter E along with its current letters already in play. Whatever Elon Musk has up its sleeve, it will be sure to live up to all the hype and press.