The iconic Tervis Tumbler is crossing into new territory with its partnership with the movie Draft Day. In many situations, movie characters grab a disposable bottle of water. In the new movie Draft Day, there is an underlying green message. Instead of consuming multiple bottle of water, the characters will be grabbing a Tervis Tumbler.
The new movie, Draft Day, stars Kevin Costner. He is the manager for the NFL's Cleveland Browns. The story focuses on the team's decision regarding the upcoming NFL Draft.
Tervis Tumblers is a perfect partner for a movie on the NFL. With licenses with 60 different sports teams and entertainment outlets, each fan can show his team pride. Customers can also customize their glasses with a variety of designs. Most importantly, these glasses can keep cold drinks cold, hot drinks hot, and have a lifetime guarantee.
The product placement in Draft Day is a new venture for Tervis. While the Tervis Tumblers enjoy a very loyal following, the big screen placements gives the brand a broader exposure.
To building on this new venture, Tervis is sponsoring a special giveaway at http://www.tervistoppick.com/. One winner will receive a trip to Day 2 of the NFL Draft. The giveaway includes tickets to the draft, airfare, hotel accommodations and $500. The contest ends on April 16, 2014. Please visit http://www.tervistoppick.com/ for complete contest rules and to enter.
Grab your favorite Tervis Tumbler and head to the theater to watch Draft Day with Kevin Cosner. How many Tervis styles will you spot?