If you’re like me and own a Horton crossbow, and if perchance it breaks, there may be a problem getting parts for it. Why?
“TenPoint Crossbow Technologies recently purchased selected assets of Horton since Horton’s ability to operate deteriorated,” said Rick Bednar, Chairman, President and CEO of Hunter’s Manufacturing who does business as TenPoint.
“The company released most of its employees in April 2013 and its primary (secured) creditor finally took possession of all Horton’s assets, and closed its doors. We have purchased machinery, equipment and other selected assets including trademarks, licenses and the rights to the Horton name. It is important to understand that we did not purchase the Horton Archery LLC operation. That operation no longer exists, and TenPoint will not continue making or servicing any of Horton’s current or past bow models,” Bednar added.
Horton was the oldest crossbow manufacturing company in the country. The Tallmadge, Ohio based manufacturer was also the first to introduce a reverse limb crossbow. And Ottie Snyder Jr., Horton’s media relations manager at the time, was instrumental in encouraging and promoting the use of crossbows for hunting in a number of states, Pennsylvania included. He attended several Pennsylvania Game Commission meetings to speak on crossbows and encourage the PGC to allow them for hunting, not just for handicapped hunters, but for all hunters. And he did this at several other state game commission agencies.
When Horton developed financial difficulty, Greg Ritz, a TV host of Hunt Masters, bought the ailing company but couldn’t turn it around. Hence the foreclosure and Horton’s demise.
Ironically, Bednar was one of the four investors who created the original Horton USA brand in 1985. He served as COO from its inception until 1991 when he sold his stock and left the organization. In 1994, Bednar formed Hunter’s Manufacturing Company and named his bows after the company. Horton, however, sued for the resemblance of that name to theirs, so Bednar changed the name to TenPoint.
As for Horton’s demise, Bednar explained, “To put all this in simple terms, our research made it clear that it was neither functionally nor financially prudent to resume the Horton manufacturing and servicing operation. We intend to spend the months ahead creating a new company with a new lineup worthy of the storied Horton name. We expect to reintroduce the new company as soon as it is feasible. While that effort is underway, we will continue to remain focused on managing TenPoint and our subsidiary, Wicked Ridge Crossbows.”
As for getting Horton bows fixed if something breaks, Rick Weaknecht of Weaknecht Archery in Kutztown, who was one of Horton’s largest dealers, said that he has some parts in stock for Horton crossbows but once they’re gone, he has no access to more.
And as for Bednar’s statement of creating a new company with Horton products, Weaknecht said he surmises from what his TenPoint rep tells him, is that Bednar will reintroduce only the reverse limb crossbow that Horton sold, perhaps under a different name as they’ve done with sub-branded and less expensive Wicked Ridge crossbows.
As a side note to crossbows, who’d ever think a crossbow would cost close to $2,000, the price of a high-end rifle or shotgun. Yet, according to Weaknecht, he has guys coming in the shop and plunking down this price for a TenPoint since they had to forego a family vacation or hold off on buying a new car so they can afford these and high-end recurve bows.
When Bednar makes an announcement on the new company we’ll report it here.
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